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Paid Media6 min read
How we reduced CAC by 32% with behavioral landing pages
A deep dive into personalization tactics that increased conversion rates and lowered acquisition cost for a high-spend DTC brand.
The problem: one landing page for every audience
Most brands send wildly different traffic to a single generic page. That mismatch quietly burns budget.
Segmenting by intent
We built three landing page variants mapped to intent signals from the ad creative.
The results
- 32% lower CAC in 60 days
- 18% lift in landing page conversion
- Cleaner attribution across channels
Personalization is not a nice-to-have. It is the highest-leverage CRO move available to most advertisers.
Want results like these for your brand?
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